Controversies about the proper content of school-
based sex education continue, but in some fundamen-
tal sense they have been matched by—perhaps even
overtaken by—other pressing realities. For example,
there are increasing demands that school resources be
dedicated to teaching the basics of reading, writing, and
math and to upgrading the attention given to science
education. Many communities find that meeting these
legitimate demands places substantial pressure on
school hours and budgets, often at the expense of such
areas as art and physical education as well as health edu-
cation, which often includes sex education. Moreover,
limited budgets can also decrease the amount of train-
ing made available to sex education teachers.
This situation is particularly distressing because dur-
ing the last decade, increasing numbers of programs have
become available that can help teens delay having sex,
increase their use of contraception when they do have
sex, and potentially help reduce the incidence of teen
pregnancy.Some of these programsare based in schools,
some are in community settings, and some span both.1-3
The US Department of Health and Human Services’ Of-
fice ofAdolescentHealth lists 31 such programs that have
evidence of effect,3 and the list has played a major role
in shaping the funding priorities of the Teen Pregnancy
Prevention Program administered by that office.
Numerous schoolsand communitieswelcome these
evidence-based programs, and funding through the Of-
fice of Adolescent Health and the Family and Youth Ser-
vices Bureau has supported many such programs na-
tionwide and also has increased the amount of attention
given to using and replicating effective programs. Even
so, many sexually experienced teens (46% of males and
33% of females) report that they had not received any
instruction about contraception before they began hav-
ing sex,2 and states like Oklahoma and Alabama—with
2 of the highest rates of teen pregnancy in the coun-
try—do not require any sex education in school at all.4
Moreover, in some communities the “sex ed wars” (ie,
the intense and vocal controversy over sex education in
schools) persist as they have for decades.
Such developments suggest a need to rethink the
way in which sex education is offered to young people.
In the age of smartphones, texting, Twitter, Instagram,
and Facebook, sexeducation shouldevolve to fit the 21st
century and the media-saturated lives of young people
today. A strong case can be made that in the United
States, the media are already the de facto sex educa-
tors (the average teenager sees 15 000 sexual refer-
ences on television alone each year).1
Perhaps it is time
to fully embrace the power of 21st-century communi-
cation and direct it toward public health goals more de-
liberately. Online material and social media could help
to fill the gaps in sex education and support for many
young people.
Sex education materials and conversations pro-
vided through digital and social media could be useful
adjuncts to classes and programs that may be offered
in a community or school system; in areas where no such
programs exist, they may help to fill serious gaps. Two
increasingly popular sites sponsored by The National
Campaign to Prevent Teen and Unplanned Pregnancy,
StayTeen.org and Bedsider.org, and other engaging sites
such as Go Ask Alice!5 and Scarleteen,6 are expanding
understanding of how digitalmedia can help. These sites
provide information in an accurate and appealing way.
An amusing video on Bedsider.org, for example, shows
a young adult woman explaining her initial reluctance to
use a contraceptive vaginal ring and how she mastered
the method, and funny “Fact or Fiction”
cartoons that include physiciancommen-
taries debunk common myths in a re-
laxed but accurate way.
Inaddition, somecommunity groups
and local health departments around the
country (in California, New Mexico, and
North Carolina, for example) have estab-
lished digital services to which teens can
text their sex-related questions. These emerging sites
and systems may appeal in particular to teens who are
more comfortable obtaining sexual information anony-
mously than they are in a coed sexeducation class or ask-
ing their parents for information. Unlike many commu-
nity or school-based sex education classes, Internet-
based sex information can be available throughout a
teenager’s adolescence. Questions may change, new
situations arise, and new treatments or scientific infor-
mation sometimes develop; the Internet can be a good
repository for updated, ongoing sex information that any
teenager can access anytime. In a recent survey of more
than 1200 Australian teenagers, for example, the most
common source of information about sex actually was
theInternet (85%).7
Misinformation on theInternet does
exist, but professional oversight may help direct teens
to reputable, accurate sites. In addition, “good” sexual
content may help to drown out “bad” sexual content
(Gresham’s corollary).In anyevent, sexeducation should
not miss out on the worldwide move to use online sys-
tems to improve health.
Sex education in the 21st century merits time, at-
tention, innovation, and, in particular, research to assess possible benefit. Forexample,4 issuesmight beaddressed. First,
can online sex education systems help young people learn some of
the key skills increasingly seen as central to risk reduction, such as
negotiating skills and a strong sense of agency and self-efficacy? Or
is the main value of these online sites more likely to be in the some-
what less difficult task of providing information? The research base
here is weak at best, although one study of sexual health promo-
tion on Facebook has demonstrated that young people will at least
access this information.8 In addition, methods of assessing the ef-
fect of online interventions on behavior are currently an emerging
topic in research design.
Second, is there a way for online sex education to be pre-
sented in the voice and tone of teens to reflect their concerns yet
also provide accurate and credible information? Adults and profes-
sionals could lead the way, but a site that feels like it is the product
of a lecturing, authoritarian, adult group may well be unpopular. In-
volvement of teens in the development of sites will likely be needed
for success, and teen-appropriate humor and perspective could be
especially attractive. One site currently has been developed and is
administered solely by teens; its motto is “by teens, for teens.”9
Third, might there be a way for professional groups like the
American Academy of Pediatrics, the Society for Adolescent Health
and Medicine, the American Academy of Family Physicians, and the
National PTA to create a standardized but fully teen-centric core set
of materials, lessons, and interactive components that could then
be “localized” by community groups? Detailed information on ado-
lescent-centered services and where to go for what types of help,
including information on confidentiality, cost issues, and privacy,
would be particularly useful for teens. Fourth, how can online sys-
tems support and amplify evidence-based programs already in use?
Are there some instances in which the online platform is prefer-
able?
Given the controversies about sex education that have limited
the full use of well-designed, evidence-based programs, the accep-
tance and use of online sex education and support remain to be de-
termined. However, because the Internet is essentially unregu-
lated, there is no need to secure anyone’s particular approval for any
site or its content, improving access of teens to sex information with-
out school board approval. In addition, although not all teens are in
school, odds are that they are online. The Internet is already a ma-
jor source of sex information, some of it inaccurate, so why not en-
courage development of responsible, relevant sex information that
would appeal to teens and be easy to use?Itmay be an idea for which
the time has come
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